The practice of Conceptual Art

Danish art collective Superflex, this is a bite from their site:

The SUPERFLEX exhibition at ARTSPACE seeks to challenge the excessive ownership and control of ideas and visual culture through copyright, trademarks and intellectual property legislation. What happens to the value of an invention, object, concept or design when it is copied? Is this value enhanced and furthered or simply dissolved?

Flooded McDonald's is a film work by Superflex in which a convincing life-size replica of the interior of a McDonald's burger bar, without any customers or staff present, gradually floods with water. Furniture is lifted up by the water, trays of food and drinks start to float around, electrics short circuit and eventually the space becomes completely submerged


Flooded McDonald's from Superflex on Vimeo.